Some dating coaches online are pushing women to seek more traditional gender roles

Article here. Excerpt:

'Dating coach Karla Elia tells women not to go out with a man who is “nice” or who “treats you right,” but one who can “afford” them.

Her advice, while highly criticized by some who have seen her videos, has dominated a pocket of the internet that depicts heterosexual romance as a deal between men and women, in which women are receivers and men are providers.

The 24-year-old is part of a community of women who have gained popularity — and notoriety — online for their espousal of what can feel like antiquated dating guidance.

“I see the dating scene and relationships as a business, because it is,” said Elia, who has more than 1 million followers on TikTok. “A lot of people don’t like to admit that relationships are transactional, but they are.”'